The Tough Trust Method

Fraud starts in dark corners. Tough Trust shines the light.

A Board-level framework for the Economic Crime and Corporate Transparency Act 2023 – treating the prevention of fraud not as a tick-box exercise, but as a leadership challenge.

Welcome

A welcome from Pete Ashby

Keeps playing as you explore the site.

The unifying word

There's one word behind everything Pete does – and everything the Method stands for: trust.

Not the soft, assumed kind that quietly looks the other way – but trust that is tough enough to ask the hard questions, and honest enough to hear the answers. Trust that holds under pressure, because it is built in the small decisions, every single day.

The new legal reality

£36m+

annual turnover

250+

employees

Organisations that turn over more than £36 million a year, and have more than 250 employees, are now required to comply with the Failure to Prevent Fraud provisions of the Economic Crime and Corporate Transparency Act 2023.

This means that Boards have to demonstrate a "top level commitment" to put in place "reasonable procedures" to prevent fraud.

If you don't, and fraud takes place that was justified as benefitting the organisation, the organisation could be held criminally liable.

Leaders in session at St George's House, Windsor Castle

Pete with one of the 200+ groups he has worked with in the Vicars' Hall, Windsor Castle.

A leadership challenge

Not a job for the auditors.

Instead of just asking your auditors to review internal financial procedures, this is a real leadership challenge for the whole Board and the Executive team – to ensure that your internal culture is founded on the two key principles that sit at the heart of any effective anti-fraud strategy: truthfulness and transparency.

They are central to the Tough Trust Method, as this website shows – with its draft commitments to stopping fraud and dishonesty from ever gaining a foothold in your organisation.

High Trust✦Tough Processes✦No Secret Zones✦Truth First✦Random Deep-Dives✦Whistleblowers Championed✦Daylight Always✦High Trust✦Tough Processes✦No Secret Zones✦Truth First✦Random Deep-Dives✦Whistleblowers Championed✦Daylight Always✦

The Tough Trust Method

Ten Board-level commitments.

A practical framework any Board can adopt – each point earned the hard way, and rewritten in daylight as the organisation learns.

01

We assume the best – and verify the rest

02

Truth comes first, and it travels fastest

03

Whistleblowers are respected and championed

04

No secret zones

05

We run unscheduled deep-dives

06

Wilful blindness is actively discouraged

07

Mavericks do not hijack the culture

08

We link high trust to high performance

09

We practise what we preach

10

This Commitment evolves

Start the conversation

Bring Tough Trust to your Board.

pete@peteashbycoaching.com
Tough Trust Method

A Board-level commitment that combines high trust with rigorous, transparent processes – so the fraudster and the disruptive maverick never get to define your organisation's culture.

Get in touch directly

pete@peteashbycoaching.com

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Website designed by Evie Ashby · Ashby London Ltd.